Interests: Politics, Government, Media, Transportation, Space, Social Media, Civic Engagement, Washington, DC Following: The Obama Presidency, Decision 2012, The 112th Congress Work: myImpact.org- a non-profit working at the intersection of social media & citizen engagement
Catching Elephant is a theme by Andy Taylor
Inside the White House’s Payroll Tax Strategy
Via Mike Allen’s Friday Playbok
PFEIFFER’S WORKSHOP - HOW THE WHITE HOUSE POUNDED ITS MESSAGE:
“—Monday: WH Communications Director Dan Pfeiffer did an hour of satellite TV time into the following markets: Palm Beach, Indianapolis, Milwaukee, Portland and Seattle. … The regional communications team did a press call with their top regional reporters with Josh Earnest and Brian Deese … Administration Officials were on national and regional TV and radio throughout the day … Administration Officials held a call with Hispanic media … Administration Officials were on African American and Hispanic radio and TV …
“—Tuesday: Office of Digital Strategy launched What 40 Dollars Means to You, an online effort to get the American people to lend their voice to this debate. We launched #40dollars on twitter, the webpage www.whitehouse.gov/40dollars and sent an email from David Plouffe to the White House list … Deese and Earnest convened a conference call with regional political reporters. … Administration Officials were on national and regional TV and radio [and] African American and Hispanic radio and TV …
“—Wednesday: The White House featured responses that we received from Americans who’ve written to the White House to say what $40 means for them. These responses will be featured on whitehouse.gov , White House Twitter and Facebook accounts … [Council of Economic Advisers] Chair Alan Krueger delivered a speech on the economy and economic certainty in Charlotte, NC, in which he made … economic case for the payroll tax cut. … Senior Advisor Valerie Jarrett, [Labor] Secretary [Hilda] Solis and [Domestic Policy Council] Director Melody Barnes participated in interviews on African American radio to amplify our payroll tax cut message. Senior Admin officials also did Hispanic media outlets including radio … Barnes hosted a roundtable with African American reporters. … Gene Sperling and Secretary Solis hosted a conference call on the importance of extending UI benefits for regional and specialty outlets … The President tweeted on [@WhiteHouse] Twitter feed … Deese convened a conference call with Americans who Tweeted on #40dollars … Administration Officials were on national and regional TV and radio [and] African American and Hispanic radio and TV …
“Thursday: The President delivered a statement payroll tax cut … joined on-stage and in the audience by people who [would] be impacted by the tax increase … The White House released a map on WhiteHouse.gov … with over 10,000 points throughout the U.S. of citizens responding to the question: ‘What does $40 dollars mean to you?’ … Administration Officials were on national and regional TV and radio [and ]African American and Hispanic radio and TV.”
